Welcome to Your Learning and Innovation Hub

For people with experience and vision – who get started today and shape tomorrow.

More and more people over 50 are using this phase of life to bring new, meaningful ideas to life, launch passion projects, get involved in volunteering, or start their own business. In fact, one in four founders is 50+ when taking the leap into self-employment.

Our learning and innovation hub includes:

  • cohorts of 12-15 participants
  • a community of like-minded people
  • a blended learning program on “innovation and entrepreneurship”
  • a practice-oriented curriculum with a structured and hands-on learning experience
  • support to get you started or advanced in your project or venture
  • official certificate of completion

The program is aimed at individuals aged 50+ who find themselves in one of these roles

You have a project or business idea?

You have a clear or emerging idea and are looking for tools, structure and inspiration to turn it into reality.

You are a committed co-creator?

You are eager to apply your experience and skills to a meaningful project, without a specific idea of your own, and would like to collaborate in a team.

You are already underway?

You are actively working on a project and are looking for new input, exchange with others, and support for your next step.

📅 Duration: 6 months
⌛ Time investment: Min. 75 hours
🚀 Start: Spring 2026
📩 Cost: Further details available upon request at info@wise-learn.com

How the blended learning program works

Blended learning combines flexible, self-paced online learning via an e-learning platform with in-person workshops and live video sessions for collaboration and feedback. You can work on your own project idea or join forces with others – supported by experienced innovation coaches.

  • Individual interview to understand your background, interests and needs
  • Kick-off event with your cohort on site in Zurich
  • 6 e-learning modules with proven methods in Innovation & Entrepreneurship (see below for more details)
  • Apply what you have learned and the methods directly to a real project.
    You choose your approach:
    • Work independently on your own project idea
    • Team up with others in the program
    • Bring in outside support to pursue your project idea
  • Regular video calls for guidance and exchange
  • Personalized feedback and coaching from experienced innovation experts
  • Final workshop and graduation event on site in Zurich

The Six E-Learning Modules

min. 1h

Learning Goals

  • explain concepts of innovation and entrepreneurship and how they contribute to value creation
  • connection between the concepts
  • significance of these concepts in the implementation and development of own projects

min. 6h

Learning Goals

  • understand basic principles of Design Thinking
  • importance of target group’s specific needs and challenges in the development of user-friendly solutions
  • identify and evaluate real problems to develop relevant and effective solutions

min. 7h

Learning Goals

  • idea generation and brainstorming techniques to develop creative solutions
  • methods for bundling, refining, evaluate and select ideas to find possible solutions.
  • communicate ideas clearly, obtain targeted feedback, and develop it further based on this feedback.

min. 6h

Learning Goals

  • prototyping is a central part of the Design Thinking
  • identifying suitable elements of solution for prototyping
  • design a simple prototype and implement it
  • plan and conduct a basic user testing experiment
  • evaluate the results and decide on next steps
  • improve prototype

min. 8h

Learning Goals

  • assess strengths, resources, and values
  • examine industry and competitive situation
  • explore and evaluate various financing options and requirements for successful investor meetings
  • develop a business model and a roadmap
  • identify key risks and develop strategies to deal with uncertainties.

min. 3h

Learning Goals

  • theory of disruptive innovation
  • different growth strategies
  • classify personal innovation projects using the Innovation Ambition Matrix and develop an innovation portfolio
  • consider factors creating a good innovation culture

Examples of projects developed in previous cohorts

What participants say

“Personally, I consider the value of the program to be very high […]”

“Thank you for letting me take part. Your feedback was very helpful and delivered in a very pleasant way!”

“It was very valuable for me to try out this kind of learning in later life”

“I’d love to join something like this again! You are a very friendly, well-prepared and helpful group. It was a lot of fun and above all it helped me a lot! […] Many thanks again!”

Behind the blended learning program: How it was developed

To ensure the content truly reflects the interests and realities of people over 50, we follow a co-development approach: the program has been created in close collaboration with participants who actively contribute their experiences and perspectives, as well as with ZHAW and DIZ.

An initial group of learners completed a Design Thinking course and applied the methods directly to their own projects. Their feedback played a key role in shaping the blended learning program concept.

Learn more

In regular sessions, we discussed content, methods and formats together. The commitment and expertise of our 50+ contributors have been central for the content development.

Learn more

f.l.t.r.: Josef Annen, Sina Berger (ZHAW), Zeynep Erden (ZHAW), Ursula Reber, Stephan Fröhlich, Heinz Lienhart, Fari Malla

The first two modules of the program were tested with five participants. Their feedback helped us to fine-tune the remaining program content.

Learn more

Additional Modules on Digital Literacy