Our Projects

In a world of increasing longevity and digitalization, “learning” in old age is an important pillar of healthy longevity. However, digital learning tools (e.g., e-learning) mostly target young generations and rarely address the needs of generation 60+. This is due to the speed of technological change, digital inequality between generations, and policies failing to match the learning competences and needs in late life. E-learning can be very effective in addressing the diverse characteristics of 60+, a group with widely varying cognitive, motivational and physical states. We revolutionize “education 60+” by developing a new e-learning concept and platform for 60+ that supports lifelong learning. Our innovative platform brings together an ecosystem of various education stakeholders and offers novel senior-oriented (a) course content and formats, (b) user experience, and (c) data analytics for individualized learning profiles.

DIZH – Digitalization Initiative of the Zurich Higher Education

The goal of the Digitalization Initiative of the Zurich Higher Education Institutions (DIZH) is to encourage collaboration on digitalization-related issues among Zurich’s Higher Education Institutions, enhancing the region’s status as a center for research and business. Dr. Burcu Demiray has submitted an innovation project on WiseLearn to DIZH with her research partners at ZHAW School of Management and Law (Dr. Zeynep Erden and Prof. Fredrik Hacklin) and practice partner SparkAdemy. The project is supported by the City of Zurich and Seniors University of Luzern. The team is developing new course content and online curricula (on contemporary topics such as digitalization) specifically tailored to the needs and interests of citizens aged 60+.

(Total budget = 598’338 CHF for 18 months)

For more information: https://dizh.ch/en/2023/02/06/revolutionizing-education60-digital-lifelong-learning/

Erasmus+60

Erasmus+60 is an innovative project that focuses on European citizens aged 60+ who have not been adequately considered in the creation of higher education institution activities, such as Erasmus+. With life expectancy rising and one in every three citizens predicted to be over 65 by 2060, the need for lifelong learning and training opportunities increases. Erasmus+60 is a three-year project involving the European University Foundation (EUF) and 7 partner universities:

• University of Porto
• University of Versailles Saint-Quentin-en-Yvelines
• University of Split
• University of Latvia
• University of Eötvös Loránd (ELTE)
• Mendel University in Brno
• University of Zurich

The team at the University of Zurich led by Dr. Burcu Demiray is responsible for the area of digitization of education for seniors. The team is consulting all partner universities on e-learning course development and leading the course production efforts. The long-term goal is to unite all partners on one platform for their senior learners.

(Total budget = 274’934 EUR)

For more information: https://www.erasmusplus60.uvsq.fr

Projects in Dr. Demiray’s research group

Entrepreneurs 55+: Investigating the Motivations, Challenges, and Quality of Life
(Maxine Knöpfel)

This master’s thesis explores the motivations, challenges, and quality of life of entrepreneurs aged 55 and over. The study aims to understand the factors that motivate individuals over 55 to engage in entrepreneurship, the challenges they face, and how these activities affect their quality of life. The results of this study provide important insights how to support and promote older entrepreneurs.

We are looking for entrepreneurs 55+ in Switzerland who would like to share their experiences.

For more information or if you are interested in participating, please contact:
maxine.knoepfel@uzh.ch

Workforce 50+: Attitudes toward aging and participation in job-related training

Changes in the job market require continuous further qualification and increase the need for training and further education of the workforce. In this study, we are particularly interested in the attitudes towards this topic among the working population aged 50+. We investigate the motivation to participate in learning opportunities, attitudes towards age(ing) and their influence on learning participation.

For more information please contact:
kathrin.inerle@uzh.ch